Before the revolution, patronage of the arts was considered not only charitable, but also beneficial for the donor himself, and the point here was not taxes at all. According to the ideas of merchants in the old days, this activity allowed avoiding a terrible temptation – the power of money. Most often, wealthy industrialists became patrons of shelters, hospitals, and educational institutions. At first, the partners and competitors laughed at the Tretyakov brothers’ passion for painting, but time, of course, put everything in its place.
Pavel and Sergey Tretyakov were the eldest children in a well-known merchant family. This dynasty of industrialists has flourished since the 18th century, and for several generations from the retail of buttons, it has been able to grow to manufacturers – the family owned paper dyeing and finishing industries. I must say that, despite the huge investment in art, by the time of his death, the state of Pavel Tretyakov was estimated at 3.8 million rubles. Continue reading